Business growth and development were the focus of the 2018 SATIC Tourism Conference held at Hilton Adelaide this week.

Attended by more than 350 delegates from May 29-30, the new program was full of inspirational and dynamic activities, guaranteed to provide knowledge and tools for people to grow their business while developing and contributing to the competitive SA tourism sector.

The conference included eight master classes, fifteen workshops and nine plenary sessions, with over twenty-five speakers ranging from Leadership and Culture Consultant Nick Freedman and entrepreneur and social media influencer Tobi Pearce, to the ‘Legend of Tourism’ Phil Hoffman.

Each speaker aimed to inform and inspire. Mr Freedman discussed cultural alignment and building values in the workplace, working consciously and with purpose, and the four phrases of how to get your tribe focused in creating the right cultural workplace for your organisation. He mentioned his 2014 TEDxManly speech, 10 questions I asked the oceanwhich focused on Nick’s experiences in navigating life on a conscious level and supporting people through growth, wisdom and self-reflection.

Tobi Pearce, founder and CEO of Sweat, gave insight on how to successfully build a business using social media, often referring to the fitness app he co-founded with fitness entrepreneur and fiancé, Kayla Itsines. Between themselves and the app, they boast an impressive ten million followers on Instagram.

Phil Hoffman gave an impressive talk on The Phil Hoffman Travel Success Story – a journey that begin in a small office in Glenelg and has flourished into a well-known, award winning, state-wide travel agency.

It was amazing to see our recent production for Push Adventures showcased during the conference, announcing the new ‘Excellence in Accessible Tourism’ category for the South Australian Tourism Awards. Shout out to Quad Aerial Services for the stunning aerials. 

Nominations are now open for the South Australian Tourism Awards, presented by the SATIC and proudly supported by the South Australian Tourism Commission, which aims to acknowledge tourism businesses that have demonstrated outstanding achievements and success throughout 2018. For more information on how to enter or nominate, click here.

The SATC is committed to growing the visitor economy to $8 billion by 2020, with the State Government investing $70 million over four years to bring new and exciting events and conferences to SA, as well as marketing our state to national and international audiences.